Mazars advises Ipsos SA on the acquisition of Behaviour & Attitudes (B&A)

Ipsos is one of the world’s largest market research and polling networks, operating in 90 markets and with nearly 20,000 employees, and has operated in Ireland for nearly twenty years. They have just acquired B&A, the largest Irish agency specialising in opinion and social research studies, as well as market studies. 

B&A serves a range of clients across the public and private sectors and is renowned for its expertise in quantitative and qualitative research. Ipsos Ireland and B&A will become a combined organisation, named Ipsos B&A, which will be the market research leader in the Irish market.

We wish the new combined business every success in the future.

Mazars worked closely with Ipsos on the deal, providing financial and taxation due diligence services.